In Proceedings of the 2022 CHI Conference on Human Factors in Computing Systems (CHI '22). Association for Computing Machinery, New York, NY, USA, Article 105, 1–17. https://doi.org/10.1145/3491102.3501883
My Role: UX Researcher
Tools Used: Dedoose, Figma, Notion
How is privacy enacted, and what strategies do low-literate men and women employ to navigate the norms and maintain privacy?
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Understand privacy perceptions and practices among low-literate, low-income Pakistani users.
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Explore the impact of cultural expectations arising from a patriarchal context on privacy beliefs.
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Facilitate privacy preservation amongst low-literate low-income users given the cultural restrictions.
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Although I did understand the Pakistani cultural landscape having spent 20 years (my entire life) in the country, I did not belong to the demographic I was going to be interacting with. To develop a better understanding of the landscape, I combed through existing literature and prior ICTD work done with similar demographics and read through 120+ academic articles published at reputable venues.
We conducted 40 semi-structured interviews (23 female, 17 male) with participants belonging to the low-literate low-income community.