A digital banking application to democratize access to financial services.

My Role: UX Researcher, Product Manager

Tools Used: Figma, Miro, FigJam, Notion

<aside> ✅

The MVP I worked on secured the largest startup funding in Pakistan's history, raising $17 million. It also marked Sequoia Capital's first-ever investment in the country.

</aside>

Navigating financial dependance

When the pandemic hit, I found myself dependent on my elder’s bank account to make payments as the world moved towards cashless transactions. This transition not only made me realize the importance of having my own bank account, but I also experienced the frustration of my transactions no longer being private. It was unsettling to find out that 82% of women remain unbanked in Pakistan, as mobility is an issue for many, even in urban areas, due to patriarchal norms.

Lack of Accessibility and Complex Processes: Why Many Pakistanis Remain Unbanked

The absence of bank branches in close proximity for people living in geographically challenged locations and a lack of financial literacy are the two main barriers to opening a bank account. Moreover, Pakistan's conventional banking systems have a complex account opening process, and the use of digital banking is complex, so people rely heavily on physical bank branches. As a result, a significant percentage of the Pakistani population, especially women, remain unbanked.

Goals

<aside> ✅

Translate manual financial practices into a digital banking application.

</aside>

<aside> ✅

Facilitate credit disbursement to assist low-income populations achieve financial freedom.

</aside>

<aside> ✅

Increase financial literacy and build trust in banking.

</aside>

Phase 1: Understand the users and market

Stakeholder Interviews